Your White Friday ad
Before the feed gets crowded
White Friday in November is one of the biggest online sale seasons, and competition for attention is fierce. Videos from Saudi creators make your offer stop the scroll.
When should you start?
- Early October
Choose the products going into the sale and ship them to creators.
- 2 weeks before the season
Receive the videos and prepare versions with several hooks and price points.
- White Friday week
Run the winning ads and update the video at each stage of the sale.
- After the season
“Last chance” videos for anyone who missed out.
White Friday ad ideas
- “I ordered on White Friday and got…”: unboxing the order and a review
- A natural before-and-after price comparison
- “3 products I'd grab in this sale”
- A countdown to the end of the sale with the creator's reaction
- Trying the product with the discount code on screen
Video types that suit White Friday
UGC ad video
Unboxing
Honest review
Hook variationsFAQ
When should I start preparing White Friday videos?
Around early October, because creators get busy as the season approaches and you need time for shipping, revisions and testing.
How many videos do I need for the sale?
More than one, each with several hooks. In a crowded season audiences tire faster, and fresh creative keeps the ad performing.
Should the price be said in the video?
It's better for the creator to mention the offer in general terms and for you to add the price or code as on-screen text, so you can change it without reshooting.
Start preparing your White Friday ads now
The earlier you start, the more creators are available and the more time you have to test.