Everything you need
for a video ad that sells

Many companies call themselves a UGC platform, and they differ a lot in creators, pricing, and how you pay. These ten questions help you compare before you spend.

The brief is the most important thing you write before filming. A clear brief means a video closer to what you want on the first try, and fewer revisions.

Viewers decide within moments whether to keep watching or scroll past. The opening is what settles that decision, and it's the first thing to test in your ads.

The best video is the one that proves itself in the numbers, not the one you like best. Testing means trying more than one video and spending on the one that works.

Customers don't buy from a single ad. They see several ads before deciding, and if they're all the same type, you lose them for most of the journey. This audit shows you in a quarter of an hour what your account is missing.

Most weak ads don't fail because of the filming; they fail because they speak to "everyone." The reviews your customers wrote contain the words that sell, and this guide shows you how to extract them and turn them into a brief a creator can film from.

Most accounts chase a new idea every week, and most new ideas don't work. The smarter move is to build on the video that has already proven itself. This guide shows you how to iterate on it in ways that extend its life and uncover even stronger versions.

Your ads dashboard is full of nice-looking numbers: views, reach, engagement. Some of them help you make decisions, and many give you a feeling of success while sales don't move. This guide separates the two.

Spark Ads is a TikTok feature that lets you promote a post already published on a creator's account, so the ad runs under the creator's name and account instead of your brand's.

One vertical video covers most ad platforms, as long as it's filmed to the right specs from the start. These are the basics to ask your creator for.