Video types
9 video types for your ads
Test more than one type and let the numbers tell you which one sells your product.
Most popular UGC ad video A hook that grabs from the first second, then your product, then a clear call to action: buy, book, or visit us. Learn more → 
Honest review A real person shares their experience with your product in their own dialect, and people trust people like them. Learn more → 
Unboxing The moment the box opens and the first impression. Great for new products and gifts. Learn more → 
How-to Step by step: how to use your product or app, so customers ask fewer questions. Learn more → 
For stores and clinics On-location visit A creator visits your store, restaurant, or clinic and films the experience on site step by step. Learn more → 
Product showcase Your product on camera in full detail: the look, the material, the packaging. Learn more → 
Talking to camera Speaks to your audience face to face like a friend, in a natural style that fits the platform. Learn more → 
Faceless Shots of hands and the product with the creator's voiceover, if you want a video without a face. Learn more → 
For testing Hook variations The same video with different openings, so you see which hook stops the scroll most. Learn more → Not sure which to choose?
Describe your goal in Smart Search, or let our team recommend types as part of a managed campaign.