177x more purchases from Snapchat ads
Mr Mandoob is a Saudi delivery app that brings you anything from anywhere. UGCeer creators produced all the UGC content in its ads, around 50 videos. According to the success story published by Snapchat, purchases from its ads increased 177x, cost per purchase fell 97%, and the app climbed from #19 to #2 in its category.
- Industry
- Delivery apps
- Platforms
- TikTokSnapchat
- Service
- Full-service campaign
- Period
- October 2024 – March 2025
- 50videos
The challenge
Saudi Arabia's delivery app market is crowded with big names. Mr Mandoob needed to get its core advantage across in its paid ads, that it delivers anything from anywhere, fast, in a way people would believe.
What we did
- A complete content strategy
Together with the marketing team, we built a content plan of around 50 videos, each covering one angle of the service and a real use case.
- Creators who actually order and receive
Creators filmed their real experience with the app: ordering, tracking, and receiving, so the service appeared exactly as customers experience it.
- Ad-ready content
The videos were delivered ready for paid ads, and they made up all the UGC content the team relied on in its campaigns.
The videos
The results
According to the success story Snapchat published about the campaign (comparing Q4 2024 with Q1 2025): purchases increased 177x and cost per purchase fell 97%, while app installs grew 6x at a 60% lower cost. Mr Mandoob climbed from #19 to #2 in the Food & Drink category on the App Store, as part of a growth plan in which the marketing team cited investment in UGC content alongside influencers, acquisition campaigns, and product development.
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