8x return on ad spend with creator videos
Duphin is a Saudi fragrance brand founded in 2022. With videos from fragrance-focused creators on TikTok and Snapchat, its return on ad spend reached 8x and its cost per acquisition was cut in half.
- Industry
- Perfumes
- Platforms
- TikTokSnapchat
- Service
- Full-service campaign
The challenge
Duphin was facing weak engagement with its ads, limited brand awareness among younger audiences, and a high cost per customer acquired.
What we did
- Fragrance-focused creators
We connected Duphin with content creators who know the fragrance audience on TikTok and Snapchat and present the product in a natural style close to the audience.
- Creators from the audience's generation
We chose creators from younger age groups, who filmed videos highlighting the fragrances' qualities in a style that speaks to that audience.
- Real stories in the ads
We turned marketing messages into personal stories and experiences, and the videos were used in Spark Ads on TikTok.
The videos
The results
Engagement rose noticeably and the ads reached a wider audience. Return on ad spend reached 8x, with 170% monthly growth, and cost per acquisition fell by 50%.
Want results like these?
We build your campaign end to end, from analysis to editing.