Nearly 5,000 orders on World Cup day
Kora Planet is a reseller of beIN SPORTS devices and subscription renewals. Ahead of the World Cup, UGCeer ran the entire campaign, from analyzing the ad accounts to delivering ready-to-run videos, and the store reached nearly 5,000 orders on tournament day and a 12x return on ad spend.
- Industry
- Electronics
- Platforms
- TikTokSnapchat
- Service
- Full-service campaign
- Period
- World Cup season
The challenge
The World Cup is the biggest season of the year for anyone selling beIN devices and subscriptions, and competition for ads is fierce. Kora Planet's cost per acquisition was around SAR 60, and it needed fresh content that would sell at a lower cost before the tournament began.
What we did
- Analysis before shooting
We reviewed its TikTok and Snapchat ad accounts and past content, and identified what had worked and what had drained the budget.
- Ideas built on our strategies
We wrote the ideas and scripts from different angles: match-night atmosphere at home, renewing the subscription before the tournament, installment payments, and the beIN PVR device.
- Filming in the client's studio
The platform's videographers filmed with the content creators in Kora Planet's studio, and we delivered the videos fully edited and ready for ads.
The videos
The results
On World Cup day alone, the store sold nearly 5,000 orders. Cost per acquisition fell from around SAR 60 to SAR 35 (42% lower), and return on ad spend reached 12x.
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