Abdulrahman Yaqut
Founder of UGCeer
Abdulrahman Yaqut is the founder of UGCeer. The idea for the platform grew out of his experience running ad campaigns, where businesses struggled to reach content creators quickly and at a reasonable cost. He writes UGCeer's guides on making ad videos, testing them, and reading their numbers.
Guides by Abdulrahman
How to choose a UGC platform in Saudi Arabia: 10 questions before your first orderA guide to choosing a UGC platform in Saudi Arabia: how to tell a platform from an agency, and what to check on creators, pricing, payment, revisions, and content standards before your first order.How to write a brief that gets you a video that sellsA practical guide to writing a UGC creator brief: what to include, what to leave to the creator, and a ready template to copy for your next order.The hook: how to stop the scroll in the first two secondsWhat a hook is in an ad video, why it's the most important part of TikTok and Snapchat ads, plus hook types and examples to request from your creator.How to test ad videos and find the winnerA simple guide to testing ad videos on TikTok, Snapchat, and Meta: what to test, how to read the results, and when to refresh your creative.Audit your ad account in 15 minutes: 10 ad types every account needsA practical 15-minute ad account audit using the Meta Ad Library, a list of ten ad types every healthy account needs, and how to set production priorities.From customer reviews to brief: know your customer and write a message that sellsTurn customer reviews into clear personas and ready-made hook lines, then into a five-part brief a creator can film from, with a ready prompt for AI tools.Iterate on your winning video: the 60/40 rule and three ways to iterateSplit production between iterating on winners and new ideas with the 60/40 rule, three ways to iterate, and when to stop a version that isn't working.The ad metrics that actually matter, and the ones that fool youVanity ad metrics like reach and engagement vs. sales-linked metrics like CPA and attributed revenue, plus a monthly report template.Spark Ads codes: what they are and how to use themWhat a TikTok Spark Ads code is, how it differs from uploading a video as a regular ad, and how to request one from a creator and use it in Ads Manager.Ad video specs for TikTok, Snapchat, and ReelsCore video ad specs for TikTok, Snapchat, Instagram Reels, and YouTube Shorts: vertical dimensions, text safe zones, audio, and on-screen captions.