--- title: "Learn: Practical Guides to UGC and Video Ads | UGCeer" description: "Practical guides: how to write a creator brief, choose your hook, test ad videos, use Spark Ads, and meet each platform’s video specs." url: https://ugceer.com/en/learn/ lang: en --- [Home](https://ugceer.com/en/) Learn Learn # Everything you need for a video ad that sells Short, practical guides, from writing the brief to testing the video in your ads. Read a guide, then put it to work in your next order. Guides ## Start here - [**How to choose a UGC platform in Saudi Arabia: 10 questions before your first order** Many companies call themselves a UGC platform, and they differ a lot in creators, pricing, and how you pay. These ten questions help you compare before you spend. Learn more →](https://ugceer.com/en/learn/choose-ugc-platform/) - [**How to write a brief that gets you a video that sells** The brief is the most important thing you write before filming. A clear brief means a video closer to what you want on the first try, and fewer revisions. Learn more →](https://ugceer.com/en/learn/ugc-brief/) - [**The hook: how to stop the scroll in the first two seconds** Viewers decide within moments whether to keep watching or scroll past. The opening is what settles that decision, and it's the first thing to test in your ads. Learn more →](https://ugceer.com/en/learn/hooks/) - [**How to test ad videos and find the winner** The best video is the one that proves itself in the numbers, not the one you like best. Testing means trying more than one video and spending on the one that works. Learn more →](https://ugceer.com/en/learn/creative-testing/) - [**Audit your ad account in 15 minutes: 10 ad types every account needs** Customers don't buy from a single ad. They see several ads before deciding, and if they're all the same type, you lose them for most of the journey. This audit shows you in a quarter of an hour what your account is missing. Learn more →](https://ugceer.com/en/learn/ad-account-audit/) - [**From customer reviews to brief: know your customer and write a message that sells** Most weak ads don't fail because of the filming; they fail because they speak to "everyone." The reviews your customers wrote contain the words that sell, and this guide shows you how to extract them and turn them into a brief a creator can film from. Learn more →](https://ugceer.com/en/learn/reviews-to-brief/) - [**Iterate on your winning video: the 60/40 rule and three ways to iterate** Most accounts chase a new idea every week, and most new ideas don't work. The smarter move is to build on the video that has already proven itself. This guide shows you how to iterate on it in ways that extend its life and uncover even stronger versions. Learn more →](https://ugceer.com/en/learn/iterate-winners/) - [**The ad metrics that actually matter, and the ones that fool you** Your ads dashboard is full of nice-looking numbers: views, reach, engagement. Some of them help you make decisions, and many give you a feeling of success while sales don't move. This guide separates the two. Learn more →](https://ugceer.com/en/learn/real-ad-metrics/) - [**Spark Ads codes: what they are and how to use them** Spark Ads is a TikTok feature that lets you promote a post already published on a creator's account, so the ad runs under the creator's name and account instead of your brand's. Learn more →](https://ugceer.com/en/learn/spark-ads/) - [**Ad video specs for TikTok, Snapchat, and Reels** One vertical video covers most ad platforms, as long as it's filmed to the right specs from the start. These are the basics to ask your creator for. Learn more →](https://ugceer.com/en/learn/ad-video-specs/) More resources ## Want to go deeper? - [**What is UGC?** A simple guide to UGC content and UGC ads. Learn more →](https://ugceer.com/en/what-is-ugc/) - [**Ad seasons** When to start filming ads for Ramadan, Eid and Saudi National Day. Learn more →](https://ugceer.com/en/seasons/) - [**Glossary** Hooks, CPA, ROAS and more, explained in plain language. Learn more →](https://ugceer.com/en/glossary/) ## Ready for your first video? Sign up free, tell us what you need, and we’ll recommend the right creator. [Create your free account](https://app.ugceer.com/registration) [Talk to our team](https://ugceer.com/en/contact/)