---
title: "Hooks for TikTok and Snapchat Ads: Examples | UGCeer"
description: "What a hook is in an ad video, why it's the most important part of TikTok and Snapchat ads, plus hook types and examples to request from your creator."
url: https://ugceer.com/en/learn/hooks/
lang: en
---

[Home](https://ugceer.com/en/)[Learn](https://ugceer.com/en/learn/)The hook: how to stop the scroll in the first two seconds

# The hook: how to stop the scroll in the first two seconds

Viewers decide within moments whether to keep watching or scroll past. The opening is what settles that decision, and it's the first thing to test in your ads.

[![Abdulrahman Yaqut](https://ugceer.com/team/abdulrahman-yaqut.webp)Abdulrahman Yaqut](https://ugceer.com/en/team/abdulrahman-yaqut/) · Last updated: September 26, 2026

**In this guide**Why is the hook the most important part of the video?Types of hooks, with examplesHow to request different hooks from the creatorHow do you know which hook is best?

The hook is the first second or two of the video: a line, a shot, or a movement that makes the viewer stop scrolling. The same video with two different hooks can deliver completely different results in your ads.

## Why is the hook the most important part of the video?

On TikTok, Snapchat, and Reels, your video appears among dozens of others, and the viewer didn't come to watch an ad. If the opening doesn't grab their attention, they'll never see your product, no matter how good the rest of the video is.

And because the hook is short, it's easy to change: same creator, same video, different opening. That makes it the fastest and cheapest way to improve ad performance.

## Types of hooks, with examples

-   **The question:** "Does your skin feel dry after cleansing?"
-   **The familiar problem:** "Every time I order clothes online, the size is wrong…"
-   **Result first:** an after shot, then "Let me tell you what I did."
-   **The honest take:** "I'll give you my honest opinion, flaws included."
-   **Visual surprise:** an unexpected movement, or opening the product in an eye-catching way.
-   **A number or list:** "Three things I didn't expect from this device."

## How to request different hooks from the creator

Say in the brief that you want more than one opening for the same video, and suggest two or three of the types above, or leave the choice to the creator. Some creators offer extra hooks as a separate service on their profiles.

UGCeer also offers [hook videos for testing](https://ugceer.com/en/content/hooks/): several short openings you attach to the same video and test in your ads.

## How do you know which hook is best?

Run the ad with the same settings and the same audience, and change only the hook. The hook that gets people to keep watching and click more is the winner. Details are in the guide to [testing ad videos](https://ugceer.com/en/learn/creative-testing/).

**Related guides** [How to write a brief that gets you a video that sells →](https://ugceer.com/en/learn/ugc-brief/)[How to test ad videos and find the winner →](https://ugceer.com/en/learn/creative-testing/)

## FAQ

What's the ideal hook length?

There's no fixed length, but the idea is that the viewer understands why they should keep watching within the first second or two. A long hook with too much setup loses the viewer.

Should I write the hook myself or leave it to the creator?

You can suggest a hook type or a specific line, but leave the delivery to the creator so it stays natural.

## Ready to put this into practice?

Sign up free, write your brief, and pick your creator.

[Create your free account](https://app.ugceer.com/registration) [All guides](https://ugceer.com/en/learn/)