---
title: "UGC Video Types — Pick the One for Your Goal | UGCeer"
description: "Nine types of UGC video: ad, honest review, unboxing, how-to, on-site visit, product showcase, talking to camera, faceless, and hook variations for testing."
url: https://ugceer.com/en/content/
lang: en
---

[Home](https://ugceer.com/en/) Video types

Video types

# 9 video types for your ads

Test more than one type and let the numbers tell you which one sells your product.

 [![UGC ad video](https://ugceer.com/clips/ad.webp) _Most popular_ **UGC ad video** A hook that grabs from the first second, then your product, then a clear call to action: buy, book, or visit us. Learn more →](https://ugceer.com/en/content/ad/)[![Honest review](https://ugceer.com/clips/review.webp) **Honest review** A real person shares their experience with your product in their own dialect, and people trust people like them. Learn more →](https://ugceer.com/en/content/review/)[![Unboxing](https://ugceer.com/clips/unbox.webp) **Unboxing** The moment the box opens and the first impression. Great for new products and gifts. Learn more →](https://ugceer.com/en/content/unbox/)[![How-to](https://ugceer.com/clips/howto.webp) **How-to** Step by step: how to use your product or app, so customers ask fewer questions. Learn more →](https://ugceer.com/en/content/howto/)[![On-location visit](https://ugceer.com/clips/visit.webp) _For stores and clinics_ **On-location visit** A creator visits your store, restaurant, or clinic and films the experience on site step by step. Learn more →](https://ugceer.com/en/content/visit/)[![Product showcase](https://ugceer.com/clips/showcase.webp) **Product showcase** Your product on camera in full detail: the look, the material, the packaging. Learn more →](https://ugceer.com/en/content/showcase/)[![Talking to camera](https://ugceer.com/clips/talk.webp) **Talking to camera** Speaks to your audience face to face like a friend, in a natural style that fits the platform. Learn more →](https://ugceer.com/en/content/talk/)[![Faceless](https://ugceer.com/clips/voice.webp) **Faceless** Shots of hands and the product with the creator's voiceover, if you want a video without a face. Learn more →](https://ugceer.com/en/content/voice/)[![Hook variations](https://ugceer.com/clips/hooks.webp) _For testing_ **Hook variations** The same video with different openings, so you see which hook stops the scroll most. Learn more →](https://ugceer.com/en/content/hooks/)

## Not sure which to choose?

Describe your goal in Smart Search, or let our team recommend types as part of a managed campaign.

[Create your free account](https://app.ugceer.com/registration) [Managed campaign](https://ugceer.com/en/managed/)