---
title: "Duphin: 8x return on ad spend with creator videos | UGCeer"
description: "Duphin is a Saudi fragrance brand founded in 2022. With videos from fragrance-focused creators on TikTok and Snapchat, its return on ad spend reached 8x and i"
url: https://ugceer.com/en/case-studies/duphin/
lang: en
---

[Home](https://ugceer.com/en/)[Case studies](https://ugceer.com/en/case-studies/)Duphin

![Duphin](https://ugceer.com/clients/duphin.webp)

# 8x return on ad spend with creator videos

Duphin is a Saudi fragrance brand founded in 2022. With videos from fragrance-focused creators on TikTok and Snapchat, its return on ad spend reached 8x and its cost per acquisition was cut in half.

Industry

[Perfumes](https://ugceer.com/en/industries/perfumes/)

Platforms

TikTokSnapchat

Service

[Full-service campaign](https://ugceer.com/en/managed/)

**8x** Return on ad spend (ROAS)

01

## The challenge

Duphin was facing weak engagement with its ads, limited brand awareness among younger audiences, and a high cost per customer acquired.

02

## What we did

1.  **Fragrance-focused creators**
    
    We connected Duphin with content creators who know the fragrance audience on TikTok and Snapchat and present the product in a natural style close to the audience.
    
2.  **Creators from the audience's generation**
    
    We chose creators from younger age groups, who filmed videos highlighting the fragrances' qualities in a style that speaks to that audience.
    
3.  **Real stories in the ads**
    
    We turned marketing messages into personal stories and experiences, and the videos were used in Spark Ads on TikTok.
    

03

## The videos

Trying the fragrance in the car

Ordering from the store and unboxing

Outfit and fragrance

Opening the order and first impression

An honest review from a young creator

Unwrapping at home

04

## The results

**8x**Return on ad spend (ROAS)

**+170%**Monthly growth

**\-50%**Cost per acquisition (CPA)

Engagement rose noticeably and the ads reached a wider audience. Return on ad spend reached 8x, with 170% monthly growth, and cost per acquisition fell by 50%.

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